Brand
Guide
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Brand
Guide
Our brand guide is intended to be viewed on desktop, please increase your window width to view.
V2.1
Typography
Our typographic approach establishes a flexible system that prioritizes our brand typeface, FeeldEdge. While it brings rigor and consistency, our usage of it can defy conventions and push typography into new and experimental forms.
FeeldEdge
Designed in collaboration with Berlin-based Feeld member Charlotte Rohde, FeeldEdge is a typeface that reflects the fluidity of the Feeld community. It combines sharp and rounded forms across distinct weights, allowing for clear hierarchy and strong legibility across headlines, subheads, and occasionally eyebrows.
Ligatures
Connectivity is present in every detail of our system, including ligatures that defy expectation.
CONNECTION
FL
NN
MM
TH
FI
OO
ER
OC
Primary weight
FeeldEdge Regular
Always start here.
AaBbCc1234
567!?%X”
secondary weight
FeeldEdge Medium
When contrast is lacking (like over top an image) or we’re designing at a smaller scale, go heavier with Medium for increased legibility.
AaBbCc1234
567!?%X”
Tertiary weight
FeeldEdge Semi Bold
For emphasis within a sentence or to establish a clearer hierarchy between headings and subheads use Semi Bold.
AaBbCc1234
567!?%X”
Expressive Accent
FeeldEdge Ultra Bold
Feeling experimental? Go Ultra Bold—sparingly. Often used in campaign work, not for everyday.
AaBbCc1234
567!?%X”
ABC Diatype
A hardworking typeface used for everything else across subheads, body copy, and CTAs.
Primary weight
ABC Diatype Medium
Always start here.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!?%
secondary weight
ABC Diatype Bold
Used for accentuating an element or when more visual weight is needed.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!?%
ABC Diatype Mono
ABC Diatype Mono is our additional accent used as an eyebrow—always in all caps.
Primary weight
ABC Diatype Mono Light
Always start here.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!?%
secondary weight
ABC Diatype Mono Medium
Used for accentuating an element or when more visual weight is needed.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!?%
Style Hierarchy
Clear hierarchy is integral to clear communication. We can use both scale and contrast to create distinction and variety in tone. Within our design system, some type styles are defined per channel. Below is a general guide for setting type anywhere else.
eyebrow
ABC Diatype Mono
100% Line Height
Mental Health Awareness Month
Large Headlines
FeeldEdge Regular
80% Line Height
Sad? Horny? Both?
Jumbo headlines
FeeldEdge Regular
80% Line Height
Being human isn’t always easy
large Headlines
FeeldEdge Medium
100% Line Height
No one likes a ghost
medium Headlines / Short Paragraphs
FeeldEdge Medium
100% Line Height
Rejection got you feeling some kind of way?
Small Headlines / Short Paragraphs
FeeldEdge Semi Bold
120% Line Height
Your future is horny
Large Body Copy
FeeldEdge Medium
120% Line Height
This Mental Health Awareness Month, we’re plunging into the depths of our desires and taking the good with the bad. Tend to your inner world with some relevant reads.
Small body Copy
ABC Diatype Regular
120% Line Height
This Mental Health Awareness Month, we’re plunging into the depths of our desires and taking the good with the bad. Tend to your inner world with some relevant reads.
Citation
FeeldEdge Semi Bold
100% Line Height
Dionne Peace
.otf, .woff, .woff2
Typefaces
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