Brand
Guide
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Brand
Guide
Our brand guide is intended to be viewed on desktop, please increase your window width to view.
V2.1
Illustrative Style
Our illustrative style is rooted in FeeldEdge, expanding its interplay of sharp and rounded forms into a connective graphic logic. This creates continuity across the system—from small functional iconography to styling line-based graphics and even creating expressive typographic treatments.
Iconography
Our icons are part of the product design system, shaped by the same underlying logic as FeeldEdge. When used together, they should feel like natural companions. Alone, icons emphasize functionality or add a bit of irreverence to key messages and layouts via stickering.
Product Icon Set
features
Useage
With approved color pairings, icons can be used sparingly as stickers are rotated at 0 or 15 degrees.
Find your
people
Icons can be placed within lines of text to emphasize or add meaning. Select iconography that is relevant to the accompanying message.
Illustration
Illustration extends the system into more expressive territory while remaining grounded in the same formal principles. At points of intersection, rounded, organic forms appear. These function as expressive accents across both product and brand touchpoints.
Type
When applied to our brand typeface, our illustrative style pushes FeeldEdge beyond letterforms, treating type instead as a graphic object. This is used sparingly to create dynamic and compelling compositions where type can become image.
QR Code Treatment
We use a QR code generator to create codes as needed. Vectors are required to stylize the QR code to mimic our typography and iconography’s properties.
