V2.1

Composition

A generous multi-column and multi-row grid flexes depending on format, and anchors all elements within a composition. Layouts range from rigid to fluid like spoken language.

Grid

To enable fluid yet varied placement, we employ a generous 4x8, 8x4, or 8x8 grid depending on format. We like our margins tight, but the specifics vary depending on placement. Gutters are 50% of the margin. Always follow channel specific specifications and specs for establishing margins and safe zones.

Vertical Formats

Horizontal Formats

Square Formats

Layout

Ensure all elements in a composition share an alignment and are anchored to the grid. Do not combine different alignments in a single composition.

Primary

Left Aligned

Always start here.

Expressive

Spoken

Mimicking speech, we create space between lines of text to poetically create pause and nest subheads.

Tertiary

Centered

When a composition calls for center alignment, it can be used.